Executive Roundtables
Get the right peoplearound the table.
Your target decision-makers. One table. A conversation built around your business.
When you're selling a high-value product or service, getting in front of the right decision-makers is everything. ABC Executive Roundtables give you a way to do exactly that, without the cold outreach, generic networking events or expensive trade shows.
Tell us who you're trying to reach, what you're selling and the type of businesses you want to get in front of. We curate a room of 10 to 12 relevant senior decision-makers, find the right fine dining venue, manage the invitations and logistics, and create the environment for genuine business conversations. You simply bring your sales team, your expertise and your offer.
We build the room. You build the relationships.
- FST Media
- Corinium
- Cirrus Media
- iQ3
How it works
You tell us who you want to meet.We create the opportunity.
Every roundtable is built around your commercial objectives. We start by understanding your ideal customer, including the industries, businesses, roles and decision-makers you want to reach. We then curate a guest list around that brief and personally invite relevant executives to attend. From there, we take care of the rest.
We source and book an appropriate fine dining restaurant, manage the guest experience, coordinate the logistics, facilitate the event and handle the marketing around the roundtable. You and your sales team simply arrive ready to have a great conversation with the people you've been trying to reach.
ABC manages the process from beginning to end, including:
- 01Defining your target audience and commercial objective
- 02Identifying and curating the guest list
- 03Inviting and managing attendees
- 04Sourcing and booking the fine dining venue
- 05Event logistics and coordination
- 06Facilitating the roundtable
- 07Sourcing an industry speaker, if required
- 08Event marketing and promotion
- 09Photography and post-event content, where included
- 10Supporting your team to follow up afterwards
You show up. We make sure the right people are there.
The experience
A fine dining lunch,with a business purpose.
Each Executive Roundtable is held at a carefully selected fine dining restaurant, creating a premium environment where senior decision-makers can step away from the office, enjoy a great meal and have a proper conversation.
The format is intentionally intimate, with 10 to 12 executives around the table.
- No rows of seats
- No exhibition stands
- No awkward drinks-and-business-card networking
- Just a table, a great meal and a room full of people who are relevant to your business
Your business at the table
Position yourself as the expert,not just another vendor.
Your business has a seat at the table. You'll have the opportunity to introduce your organisation, explain what you do and share the challenges you're able to solve, but the focus remains on the conversation rather than a hard sell. That's where the value lies.
You get to hear directly from your target market, understand what they're dealing with, answer questions, share your expertise and identify genuine opportunities to continue the conversation afterwards.
Want another layer of credibility? We can source an industry speaker or thought leader to help shape and lead the discussion around a topic your target audience genuinely cares about.
Who is it for?
Built for businessesthat sell to the boardroom.
Executive Roundtables are designed for businesses that need meaningful access to senior decision-makers. They're particularly suited to:
Our locations
Four markets.Every room curated.
Executive Roundtables are currently available across four Australian markets, allowing us to build rooms around your target audience and where the right decision-makers are located. Each event is curated individually, so the venue, guest list, discussion and format are matched to the opportunity.
Roundtable success
From one lunchto longer-term connections.
The value doesn't have to stop when the lunch does. Where included in your package, we can capture professional photography and content from the event, giving your business assets to use across LinkedIn, your website, social media and sales activity.
The roundtable itself also gives your team a genuine reason to continue the conversation afterwards.
The lunch opens the door. Your sales team takes it from there.
Ready to get in the room?
Tell us whoyou're trying to reach.
Tell us about your business, who you're looking to get in front of and what you're trying to sell. We'll discuss your target audience, the opportunity and how we could build a roundtable around it.
Not ready to talk yet?
Request the Executive Roundtables information pack, with our packages, pricing, inclusions and more on how the roundtables work.
Register your interest
Tell us about your business and who you want at the table. We'll be in touch to talk it through.